D&AD Wood Pencil Winner
Whether it’s casinos, residencies, day parties, or weddings — Las Vegas is no stranger to celebration.
The Super Bowl was coming to Vegas so we took the opportunity to say, here, in our house, celebrating shouldn’t be a penalty. Especially at the Super Bowl.
So we made a music video with former NFL wide receiver (and notorious celebrator) Chad “Ochocinco” Johnson, and also Tobe Nwigwe, Grammy-nominated artist (and creative extraordinaire).
We even got hometown hero, Jimmy Kimmel in the mix:
We launched a petition on Change.org in order to rally public support.
We already knew we had the backing of the community, so as our petition garnered signatures and hit milestones, it got more and more coverage.
Additionally we made a :30 second cut down: