Bronze Clio
AdAge Creativity: Pick of the Day
Lettering: Jessica Hische
Communication Arts Award of Excellence
Gold in Print: Graphis Advertising Annual 2015
Third for Typography in Print: New York Festivals International Advertising Awards
Emmy Award, Pacific Southwest Chapter: Branded Content
It’s not necessarily the performances that set Vegas entertainment apart, it’s the fact that they’re performing in Vegas. This is a city built for entertainment, with the facilities, venues and know-how to make a show, something truly unforgettable. This video series highlights the people and places that make seeing a show in Vegas unlike anywhere else.
Most of us are not professional bettors. We work in jobs like retail and sales, teaching and construction. But we still bet on things every day. We bet on which line to stand in, what route will get us home quicker, what outfit will impress our date more. Every day, without even realizing it, we take chances, speculate and try our luck. So when it comes down to it, we’re all bettors.
These spots launched the SaharaBets sports betting app to the Arizona market, speaking not only to experienced bettors but also to every Arizonan that might not have realized they already have a bold betting spirit.
From Black Friday through Cyber Monday, Zappos covered the adoption fee for the cat or dog of your choice. I created a brand identity for Pawlidayz that included logo, illustrations, patterns, web design and a box redesign.
I redesigned the box so customers could choose a team and share their pets on social media. The campaign had high engagement on Instagram.
Lettering: Jessica Hische
We created a variety of different themed spots to encourage mask wearing during the pandemic. Research showed that a large demographic of Nevada men were not wearing masks because they found them to be emasculating. The spots were different themes to ensure we would reach this specific audience.
We even got Raiders legend Jim Plunkett to record from his house in quarantine. The quality of these is lacking, but we got what we could get in 2020!
KEY was a startup concierge service in Austin that came to us with no branding at all. Key focuses on delivering memorable, exclusive experiences in a manner that feels effortless.
To launch a new Rewards Program for Zappos, I created branding and for surprise curated boxes, emails and social campaigns and even a holiday card.